Powering a Global Healthcare Brand’s E-Commerce Expansion

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Powering a Global Healthcare Brand’s E-Commerce Expansion

Industry: Consumer & Retail, Healthcare

For businesses looking to succeed in today’s landscape, a strong online presence is no longer a luxury. It’s become a necessity. This is especially true for those in the healthcare industry. Patients and providers are now increasingly seeking the convenience and efficiency that digital platforms offer.

Recognizing the rising demand for these kinds of solutions, one of the world’s leading pharmaceutical companies approached Pointwest with the task of expanding their e-commerce capabilities. Leveraging our proven track record of solving digital transformation challenges, we were more than ready to step in with an innovative solution.

Understanding the Challenge

Previously, the client’s online ordering capabilities were limited to just two business units. Following increased demand from healthcare professionals and distributors, they sought a robust and scalable solution for their online ordering platform. The goal was to find a way to bolster sales across global business markets by utilizing improved online channels.

Our Solution

Drawing from our expertise in application development and maintenance, the solution is to create a user-friendly order management portal for a client in the healthcare industry, allowing customers to seamlessly place and track their orders. Made in collaboration with the client and Pointwest’s solutions partner , we provided offshore development services for the application’s frontend and backend, integrating SAP Commerce Cloud and SAP S/4/HANA backend systems.

As the application expanded its operational scope to encompass additional countries and business units, a critical issue emerged: scalability. The existing platform lacked the capacity to handle the anticipated growth in users and transactions. Its lack of functionality on mobile also posed a challenge for users, as they were increasingly relying on smartphones and tablets to access the platform. Our team had to transition the application to a new and more scalable framework from previously implemented frontend and backend systems. This shift streamlines the development of localized versions of the platform that cater to specific markets while also future-proofing it for efficient handling of anticipated growth.

Success Delivered

The impact of Pointwest’s collaboration with this client has proven to be significant in achieving their digital transformation goals.

Upon the initial launch of the application, which initially served four business units within the United States, there was an increase in online orders by 22% and a notable reduction in Help Desk calls by 25%. The initial launch yielded impressive results, showcasing the platform’s intuitive and user-friendly design. Today, the application that we developed plays a pivotal role within the client’s global sales strategy, generating over $50 million in monthly orders. It has continued to expand to support approximately 25 business units worldwide, serving users across Asia, Europe, and Africa.

Pointwest’s proven track record of success in healthcare and numerous other industries speaks volumes about our capabilities. If you’re looking for a partner to help you navigate your digital transformation challenges, we have the technology and expertise to help your company thrive in the digital age.

Ready to unlock the power of digital transformation for your businesses? Partner with us today and find out how our team of experts can accelerate your path to digital success.