Modernizing a global pharmaceutical company’s B2B e-commerce operations

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Modernizing a global pharmaceutical company’s B2B e-commerce operations

Industry: Healthcare

Like other sectors of the healthcare industry, pharmaceutical companies are starting to adopt digital technologies at a rapid pace. Both patients and providers are increasingly seeking more efficient and cost-effective ways to access healthcare services and products, driving this shift toward digital transformation.

Recognizing the need to evolve to keep up with this demand, a leading global pharmaceutical company worked with Pointwest for a solution that could help modernize their B2B operations. With our proven track record of helping businesses in this sector achieve similar goals, we were the perfect partner to help our client achieve remarkable results through the implementation of a B2B e-commerce platform.

Understanding the Challenge

Our client’s key objectives for this project were about achieving improved efficiency and streamlining their B2B processes by implementing the following features:

Automated Ordering and Inventory Management
Our client envisioned the B2B platform to automate the ordering process for hospitals, clinics, and distributors. The goal is to be able to eliminate manual tasks like sending emails or faxes, reducing errors and saving time for both our client and their customers.
Real-time Visibility and Tracking
Our client wanted the platform to be able to provide real-time visibility into their inventory levels, order status, and delivery tracking. This aims to improve transparency and allow healthcare providers to optimize their stock and avoid stockouts.
Centralized Communication
Another objective for the platform was for it to serve as a central communication hub between our client and their B2B customers, streamlining contact between parties and ensuring that everyone is on the same page.

Our Solution

Pointwest’s development team was able to meet these goals by successfully implementing a B2B platform, developed in collaboration with a partner and our client’s retail and institutional group. This comprehensive solution streamlined the ordering and fulfillment process for both our client and their customers:

Enhanced Efficiency
The B2B platform automated manual tasks, allowing our client’s customers to place orders and track their fulfillment electronically. This was able to reduce processing time and streamline operations for both parties.
Improved Customer Experience
The user-friendly B2B portal was able to empower our client’s customers through self-service features that were able to improve their satisfaction and foster stronger consumer relationships.
Centralized Management
The admin portal was able to provide our client with a central hub to manage their B2B platform from, allowing them to easily monitor customer activity and ensure smoother operations for their business.

Success Delivered

Through the implementation of our solutions, we were able to help our client increase their sales and achieve their goal of improved efficiency for their operations, as demonstrated by the following benefits:

Streamlined Ordering Process
The B2B platform was able to replace previous manual processes with a user-friendly online portal that led to a significant reduction in order processing time and errors, increasing order volume and revenue for our client.
Improved Inventory Management
We were able to introduce real-time inventory visibility into the platform that empowered our client’s customers (hospitals, clinics) to better optimize their stock levels and prevent stockouts. This resulted in increased sales for our client by ensuring consistent product availability for customers.
Reduced Operational Costs
Our B2B platform was able to automate tasks like order processing and client communications, resulting in reduced manual workload and streamlined operations that lead to great cost savings for our client.

The success of this project is a testament to Pointwest’s expertise in helping businesses across various industries achieve their digital transformation goals. With a proven track record and a comprehensive suite of cutting-edge digital solutions, we empower our clients to accelerate their path to success at the speed of digital.

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