How Application Development Enhanced Workforce Management for a Leading Real Estate Company

The real estate industry thrives on a dynamic workforce. As new developments pop up, property trends shift, and customer needs evolve, effectively managing talent has become a necessity for companies to be able to adapt to these changes.


When one of the Philippines’ leading real estate companies was looking for a more streamlined system to manage their sales agents, they turned to Pointwest for a solution that could make their processes more efficient. Drawing on our extensive experience in digital transformation, we were more than ready to help our client address their problems.

Understanding the Challenge

Our client needed more tech-driven solutions to optimize the management of their sales agent workforce. Monitoring individual and team sales performances against quotas lacked transparency. The required steps for onboarding, training, and offboarding agents weren’t efficient. Hierarchical workflows were consistently creating bottlenecks for the team.

The complexity of their existing sales processes had a significant impact on everyone involved. Day-to-day demands leave agents and managers scrambling to keep up, leaving them with no bandwidth to explore alternative ways to streamline their workflow. Ultimately, everyone loses – agents face difficulties hitting quotas, managers face frustrated teams, and the client misses out on potential profit.

Our Solution

In order to address this, our team of experts developed a custom intranet web application designed to streamline our client’s end-to-end management systems. Referred to as the Sales Administration System, the application served as a central hub that our client could efficiently manage their sales workforce from. This solution was able to cut through the complexity of our client’s previous workflows, streamlining a number of critical processes.

  • Improved Performance Tracking

    The application was able to enhance the monitoring of their sales agents’ performance against sales quotas. Managers were able to gain valuable insights into their top performers and areas of improvement for underperforming agents. By providing a clearer picture of their team’s performance, they were able to find ways to maximize the potential of their sales force.

  • Improved Onboarding Systems

    The application was able to optimize interview and training scheduling for new applicants. Through automated appointments and centralized learning materials, the system facilitates a smoother transition for new recruits into their roles. This reduces onboarding time and allows them to become productive members of the team faster.

  • Improved Document Management

    The system was able to create a centralized and easily accessible database containing all relevant employee documents. This allows for better organization of these files while reducing back-and-forths. The benefits of this extend beyond just time and resource savings. It also fosters a more efficient work environment for our client.

Success Delivered

The implementation of our Sales Administration System has had a significant impact on this real estate company’s sales operations. Sales workforce management tasks like onboarding, training, and performance analysis can now be accomplished even more efficiently than before. Overall, our efforts have been instrumental in creating a more effective sales team for our client.

Pointwest’s successful collaboration with this client showcases our expertise in developing applications that can solve unique business challenges. This project highlights our track record in the real estate industry and our ability to execute effective digital transformation strategies.

Have a complex challenge that needs an innovative solution? Contact us today to find out how we can transform your business at the speed of digital.

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